So you should not feel distrust for Pantone, you should feel liberated, we're nearing the end of the road for PMS as the color matching system. Pantone's importance comes after CMYK, which comes behind RGB and even Hex codes. Most of the big brands I work with mainly propagate digitally, with printing being a distant second, and when we do make print materials we very rarely use offset. Nowadays I push our clients to stop worrying about PMS colors at all, they are nothing more than a symbolic cherry-on-top of the branding process-a proverbial feel good step when polishing off a brand. Instead, they tried to make Pantone a celebrity by introducing annual colors and doing mash-ups with celebrities they never worked out the problems of the core business model. Shoring up color matching for textiles, dyes, or even a new digital color system like Hex code may have developed into something much more robust for designers. Had they been more perceptive 10-15 years ago, they would've figured out a color matching system that worked for much more than offset printing. Pantone has been trying to milk different business models for years, but they're too late to save themselves now. One of the most useful aspects of the Pantone system was the ability to reference CMYK and RGB values for Pantone colors, but because those values often change, even they are unreliable. Pantone really dropped the ball on converting their color matching system to more practical means for designer usage. Because printing has seen a major downturn in the last 20 years, and digital printers have become so much better, the utility of Pantone has diminished to the point where most people in our industry use it out of force of habit rather than industry necessity. But even then it was never anything more than a color matching system that gave some semblance of assurance for those who believed they were picking 'official', standardized colors. In its heyday it was riding the wave of offset printing-which has since been relegated to specific types of print jobs.

The Pantone color matching system is an obsolete business model.

You shouldn't lose trust for Pantone, you should feel liberated.

Tcx pantone book pdf free download